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GM Promises New Focus on Customers
CEO of the “new” General Motors, Fritz Henderson, said last week that “business as usual was over at General Motors” and that the carmaker “would focus on customers, cars and culture.” No wonder GM,...
View ArticleLosing Industry Leadership
Research from Deloitte Consulting shows that the rate at which large companies lose industry leadership has doubled in the past four decades. This should make marketing a central concern of company...
View ArticleSteve Jobs: Marketing Genius
Why Apple’s Steve Jobs is a World-Class Marketing Genius Like many consumers I have long been enamored with the product designs, enhanced functionalities and overall quality of the Apple products...
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